Whenever one of our prospective clients asks why they should spend their money on search engine optimization, we tell them that the only thing they need to do is monitor their own Internet use for a day. How many people find information without using a search engine anymore? Search engines are the life force of web traffic, so it is important you are found.
What are the biggest mistakes people make?
If you want your website to be picked up by the search engine spiders (don't worry, it sounds a lot more scary than it is) you need to make sure that you avoid these common mistakes:
·Wrong keywords - It sounds so simple, but unless you do some research to find out what keywords your desired audience is searching for, chances are that you are not using the keywords that best describe your business. This is not about what type of keywords YOU would search for, it is about finding your audience. The right keywords can make or break your SEO campaign.
·Not staying current - The same SEO tricks that worked in 2007 are not going to cut it anymore. It is important to stay up-to-date with the latest search engine algorithms. If you are not using the latest updates, chances are that you are missing out on traffic.
·Cheating - There are ways to 'cheat' the SEO system. The reason that people do this is because they see results quickly, whereas using an honest, good search engine optimization campaign can take weeks. Remember that if you are caught cheating the system, and you will, chances are that the particular search engine does not take kindly to that. You may even find that the search engine stops listing your site altogether.
Why hire a professional?
If you are interested in hiring a professional for your SEO campaign, we have several reasons why that would be a good, solid investment that will likely pay for itself:
·All alone out here - You may have a great website that will instantly convince any visitor to use your service or buy your product. But if no one visits your website, what can you do? Your website deserves to be noticed, make sure that you get traffic on your site.
·Search presence - It is great that Google lists your website, but how many times have you gone past the first three pages of a Google search result to find what you are looking for? If you lack a search engine presence, you are missing valuable opportunities to meet and convert new customers.
·Expert SEO knowledge - Most website owners understand the SEO basics, if that. If you start a “do-it-themselves” SEO campaign and do use it correctly, chances are that your competitors leave you in the dust. While this is never something that the right SEO professional cannot undo, it does make it significantly harder later on.